M-02 · The Switchboard

Client work.

A small roster, worked with closely. Every engagement below is live work. Each entry says what was actually built — no invented percentages, because a number you can't source is worth less than no number at all.

IGCSE / IB tutoring · Jakarta

Aimers International

Google Ads, end to end — Qualified enquiry calls, built on a clean account structure

Built lead-generation campaigns from the ground up, with keyword research and tight targeting rather than broad spray.
Implemented call extensions and call tracking, so every qualified enquiry is measured instead of guessed at.
Pointed traffic at landing pages built specifically for lead capture, not generic brand pages.
Runs a rapid test-and-iterate cycle to hold cost-per-lead down as spend scales.

B2B EdTech / HR-tech

Skilign

Instagram content engine — Fully autonomous daily publishing, no manual approval step

Designed a three-style visual rotation — notebook, thread, step-card — in the account's white and teal brand palette.
Wrote the editorial standard and content banks so every post teaches something concrete to a placement-prep audience.
Built duplicate detection so the same topic can never re-publish, with the guards layered rather than relying on one check.
Runs a fully autonomous daily pipeline with a live content log the team actually watches.

Laundry marketplace app

Suffai

Meta app-install campaigns — Scalable install acquisition with a stabilised CPI

Runs app-install campaigns across Facebook and Instagram, optimised for installs that go on to convert.
Tests image, video and carousel creative on a rolling basis to find what actually performs.
Focused on reducing cost-per-install without degrading the quality of acquired users.
Refines audience segments continuously as install data comes back.

PG accommodation · Kolkata

Mamta Veg PG

Landing page and local search — A real online presence and cleaner local search visibility

Designed and built a mobile-responsive landing page covering rooms, amenities and all five locations.
Added LodgingBusiness structured data so search engines read the business correctly.
Implemented local SEO fundamentals across Salt Lake, Newtown and Sector 5.
Added click-to-call and WhatsApp booking to take the friction out of enquiries.

Student research & advocacy

Beyond The Palm

Web design and development — A fast zero-JS static site plus a signature interactive explainer

Reverse-engineered a full design system from the client's Instagram grid, so site and feed read as one brand.
Built a fully static Astro site — no client-side JavaScript by default, fast on any connection.
Designed and built “Plantation to Plate”, an interactive eight-stage supply-chain explainer with a sticky progress rail.
Structured every page's content in a single data file, so adding an interview takes minutes.